Germann Auctionhouse Zurich
Posters: Tourism, Winter Sports, Sport, Transportation, Aviation, Food & Beverage, Culture, Typography, Fashion, Accessories, Beauty Products
Saturday, 01 December 2018, 02:00 pm

Walter Herdeg, St. Moritz

Lot 2005

Walter Herdeg, 1908-1995 (CH)

St. Moritz, 1935

Intaglio printing.
H 1020 mm W 640 mm.

Orell Füssli Zürich

CHF5'000 / 8'000
EUR4'500 / 7'000
USD5'300 / 8'400

Hammer Price: CHF 7'500


Condition: A.

Clerc/Giroud 2014, page 214.
Giroud 2006, No. 59.
Gex 2006, page 97.

Born in Zurich in 1908, Walter Herdeg was a painter, publisher of the “Graphis” magazine and designer of numerous remarkable posters in the 1930s. In this photomontage from 1935, Herdeg shows a group of skiers beneath a clear blue sky and the smiling sun, which became the logo of the tourist resort of St. Moritz and was considered to be the first trademark in tourism advertising – it is still used to this day. Herdeg’s poster design from 1935 is considered to be one of the most impressive photomontages of the first half of the twentieth century and is a rarity for collectors and poster enthusiasts.