Germann Auctionhouse Zurich
Posters: Tourism, Winter Sports, Sport, Transportation, Aviation, Food & Beverage, Culture, Typography, Fashion, Accessories, Beauty Products
Saturday, 01 December 2018, 02:00 pm

Niklaus Stoecklin, BINACA

Lot 2181

Niklaus Stoecklin, 1896-1982 (CH)

BINACA, 1941

Lithograph printed in colors.
H 1280 mm W 905 mm.

Wolfsberg-Druck Zürich

CHF5'000 / 8'000
EUR4'500 / 7'000
USD5'300 / 8'400

Hammer Price: CHF 5'000

Annotation:

Condition: A-.

Literature:
Reihe Poster Collection 24, 2012, page 49, No. 40;
Weill 2011, page 98;
Thalmann 2004, page 120, No. 234;
Thalmann 2001, page 216;
Rotzler/Schärer/Wobmann 1990, page 163;
Margadant 1983, page 210, No. 428;
Exhibition catalogue. Paris 1982, page 65, No. 76.

The Basel master Niklaus Stoecklin always focused on the essential elements; in the case of object posters this usually meant the product itself and the logo. Here, the tube of Binaca toothpaste is contextualised with a glass and toothbrush. An icon of “New Objectivity”, a classic and a sought-after rarity.