Germann Auctionhouse Zurich
Lot 2105 / Posters: Tourism, Winter Sports, Sport, Transportation, Aviation, Food & Beverage, Culture, Typography, Fashion, Accessories, Beauty ProductsDecember 01, 2018 14:00

Lot 2105

Studio Selecta Zürich, 20. Jh. (CH)

Das schönste Reisen, Swissair, approx. 1937/38

Print, heightened with white
H 1000 mm W 600 mm.


CHF1'500 / 3'000
EUR1'400 / 2'700
USD1'600 / 3'200

Hammer Price: CHF 2'200

see. Giroud 2008, No. 113.

In 1937 Swissair acquired the new Douglas DC-3 and launched a large-scale poster campaign. The Zurich advertising firm Studio Selecta created an extraordinary series of posters with eye-catching designs. This is one of the original posters from the series.